West London plays a crucial role. The area has a strong export tradition, with diverse communities, and Heathrow on the doorstep, West London is ideally situated to tap into expanding markets in China, India and the rest of the world.
A whole host of huge international brands already call West London their home. American giants Coca-Cola and Starbucks serve the food and beverage industry. In the creative sector Disney, Fox, Discovery and The Pokémon Company all have headquarters in West London. While Japanese tech giants Canon and US multinational Cisco are also based in the area, to name but a few.